IHC International Conference in Heritage Management, 30 th September – 2 nd October 2016 by  Kenneth Aitchison HerMA as a concept is both a conference and a degree – it is the Masters in Heritage Management , delivered jointly by the University of Kent and the Athens University of Economics and Business, and it is an annual three-day conference that is both an intrinsic part of the degree course and an opportunity for international heritage management issues to be presented and discussed. The conference is held in Elefsina, an industrial town just west of Athens that will be a European Capital of Culture in 2021. The 2016 meeting was the 3 rd annual conference, with over 40 speakers presenting in a single series of sessions. This is an excellent format for a conference on this scale – with no parallel sessions, every delegate was able to hear every paper, and discussion opportunities were good and well-engaged with. While the conference is tied in to the degre...