This year's   editorial   had a lot to do with the future of the archaeology publishing world – a future that looks bleak – and an Open Access model that should confront neoliberal trends in academic publishing. It might sound strange coming from a journal sponsored by a company, but we believe our ethical stand on this matter is crystal clear. One of the issues we need to address now is the quality of the journal. There are certain things we are not willing to change. For instance, we believe that a large academic Editorial Board, which has little or no involvement in the real daily affairs of the journal, would not change anything for the better. However, there clearly is room for improvement and we ask you to help us in this effort. Radboud University Nijmegen has launched " Quality Open Access Market " (QOAM) to evaluate Open Access journals in a collaborative way. We want to use this tool in order to improve the journal, so we will not ask y